Apr 25, 2024  
Catalog/Handbook 2013-14 
    
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Catalog/Handbook 2013-14 [ARCHIVED CATALOG]

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MKA 2511 - Advertising

3 hours Lecture, 3 credits
Lower-Division College Credit
Prerequisites: Placement at the college level or completion of required developmental education courses in reading and writing
AA Elective: Yes
This course provides a comprehensive study of the use of promotional strategies and marketing communications to achieve marketing objectives. Emphasis is placed on promotional objectives, product positioning, media selection, budgeting, and measurement of promotional effectiveness. Students develop their own coordinated promotional programs in this course.


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