May 04, 2024  
Basic Course Information Catalog 2013-2014 
    
Basic Course Information Catalog 2013-2014 [ARCHIVED CATALOG]

GRA2751C - Visual Design for Web

2 hours Lecture, 1 hour Lab, 3 credit(s)

Lower-Level College Credit

Course Description:
This course provides a study of visual webpage design and Internet architecture that appeal to end-users. Students are introduced to concepts and procedures for planning web sites with strong visual appeal as well as the design process and its functions. Students create material for the World Wide Web with industry-standard web creation tools. Students integrate elements from other graphic software programs in an attractive and functional manner. Additionally, students use color, composition, typography, aesthetics, spacing, usability, symmetry, unity, navigation, image manipulation, file management, forms, and related concepts to explore good layout techniques in visual design projects.

Academic Dean’s Contact Information

LAKELAND DEAN’S OFFICE: LLC 2255              PHONE: (863) 297-1024
WINTER HAVEN DEAN’S OFFICE: WSC 101      PHONE: (863) 297-1020



Polk State College Mission and Outcomes

Polk State College is a quality-driven educational institution, providing access to affordable associate and baccalaureate degrees, career certificates, and workforce development programs, delivered by diverse, qualified faculty and staff who are committed to student learning and achievement through the consistent practice of collaboration and focus on excellence. In line with this purpose, Polk State College’s AS programs develop competence in career areas. A primary focus of this course is the development of competencies related to the following program learning outcome(s): 

1. Incorporate principles of good design, composition, lighting, interactivity, usability, typography, artistry, creativity, and aesthetics using appropriate tools and techniques to produce pleasing products
2. Develop targeted messages and use industry standard tools to create, manage, and communicate that message using appropriate formats, channels, and messaging techniques
3. Collaborate within a multimedia team or group in a manner that demonstrates good soft skills, pleasing attitude, clarity of thought, and mutual respect to produce a common output that meets good aesthetic appeal and conforms to industry standards
4. Create, manipulate, manage, and distribute digital media using existing and emerging technologies that conform to industry standards of good design
5. Use multimedia tools for web, video, audio, imaging, animation, and programming to create products that meet clients’ requirements and conform to good standards of design, usability, and visual appeal

7. Employ good business and technology practices to evaluate project needs and resources, manage project workflows and deliverables, and market finished products or capabilities
 
Course Objectives:
After completing the course, the student will have acquired the ability to:

1. Describe the critical considerations needed to plan a web site with good visual design and appeal
2. Describe terminologies, concepts, and technologies in common use for website design and development
3. Identify and explain the considerations necessary for designing a good website around users
4. Demonstrate and explain the principles of good web page layouts and site design
5. Demonstrate the use of simple navigation and usability techniques on a website
6. Design a website that maintains good usability across various screen sizes
7. Explain and demonstrate the features and facilities of web page application software for web page design and web site management
8. Design web pages with a common theme for text, graphics, animation, and interaction for personal and professional applications
9. Design a web page or site that incorporates accepted principles of unity, aesthetics, symmetry, spacing, color, accessibility and visual appeal
10. Design web pages for different purposes and audiences such as business or personal
11. Demonstrate an understanding of file management techniques including file formats, images sizes, resolutions and accessibility
12. Manipulate images and photographs creatively in accordance with accepted legal and ethical practices
13. Use design elements, visual principles, page layout standards and typography to produce web documents and sites that meet accepted standards of accessibility, navigation, ease-of-use and visual appeal
14. Demonstrate skills in creative presentation, messaging, layout, and manipulation of visual information for Internet usage
15. Incorporate effective forms and other input options on a web page
16. Demonstrate the ability to publish and maintain a unified web site on the World Wide Web
 

Course Content:
• Site planning: life cycle of site, content analysis, site architecture, usability, visual design, interactivity, site accessibility
• Designing for the user: target audience, goals, content, user perception, visual appeal
• Navigation: text, images, organization tools, link reliability, navigation accessibility
• Designing for various screen resolutions and sizes
• Page layout: unity, aesthetics, sketching layout, storyboard, grid, margins, columns
• Spacing: white, negative, visual, perspective, unity, symmetry, proximity, depth
• Design elements: space, line, shape, size, pattern, texture, contrast, balance, movement
• Color theory: web colors, site color scheme, accessibility issues
• Graphics: web formats, acquiring and editing images, background images, accessibility
• Images: Photography, cropping, adjustments, formats, resolutions, creative imagery
• Typography: HTML text, graphics text, text spacing, typeface distinctions, accessibility
• Page design: Image and content placement, animation
• Content: too much, too little, visual design, messaging
• Forms: principles of form design, input controls, form layout, visual design for forms
• Site testing and analysis
 

Textbook and Other Requirements

Textbook information is provided in the course syllabus, at the campus bookstore, and on the campus bookstore website at: www.efollett.com.



The Gordon Rule

This is not a Gordon Rule course.



Student Help

The professor is available for help during posted hours and by appointment during other non-class hours. Students are encouraged to seek assistance from the professor. To further the educational process, the campus Learning Resources Centers, comprised of the Teaching/Learning and Computing Center (TLCC) and library, are available for student use. Each resource provides qualified staff and up-to-date equipment and facilities to promote students’ academic success. The TLCC provides tutoring services, computing resources, and other instructional support. The library provides information resources, individual and group study space, research assistance, information literacy instruction, and computing resources. Each facility provides free wireless access to the Internet. Polk State College Library and TLCC hours of operation and tutoring schedules are posted at each facility and on the Polk State College website.



Withdrawing From a Course

Students may officially withdraw from course(s) during any given term, provided they follow the appropriate policy and procedure. Following the conclusion of the Drop/Add Period, a student may officially withdraw without academic penalty from any credit course, provided he or she has submitted the appropriate forms to the Student Services Office no later than the published deadline. The published deadline reflects approximately (but no more than) 70% of the term, based upon the course’s scheduled duration. It is the student’s responsibility to submit these withdrawal forms; failure to do so may result in a grade of F in the course. Under the Forgiveness Policy, a student is allowed only three attempts in any one course: one initial enrollment and two repeats. A student is not allowed to withdraw from a third course attempt. Limited admission programs may have specific guidelines regarding withdrawing from courses that vary from this policy. Please see the student handbook for that program for more information. If a student stops attending class, the grade earned, usually an F, is assigned and posted. Prior to withdrawing from a course, the student should consult with the Financial Aid Office to determine what impact, if any, withdrawal from the course will have on his or her financial aid status. A student cannot use course withdrawal to avoid academic dishonesty penalties. A student who has been penalized for academic dishonesty in a course is not eligible to withdraw from the course.



Repeating a Course

Under the Forgiveness Policy, a student is allowed only three attempts in any one college credit course: one initial enrollment and two repeats. Under certain circumstances, a student may petition to repeat a credit course beyond the three attempts. Limited admission programs may have specific guidelines regarding repeating courses that vary from this policy. Please see the student handbook for that program for more information. The student should be aware that repeating a course may result in a higher course cost. A course cannot be repeated unless the previously earned grade is a D, F, or W (the Polk State College Catalog provides further details regarding this process). Prior to repeating a course, the student should consult with the Financial Aid Office to determine what impact, if any, repeating the course will have on his or her financial aid status.



Academic Dishonesty

Each student is responsible for his or her work. It is assumed that each student is honest and will abide by this standard; however, in the event that there is an indication or suspicion of cheating/plagiarism, the situation shall be dealt with in accordance with the published College policy. Copies of this policy are available in the Student Services Office. Students should also refer to the course syllabus for more specific information.



Information Technology Access/Use Policy

All individuals who employ the information technology resources provided by Polk State College (this includes, but is not limited to, telephones, computers, the Polk State College  Local Area and Wide Area Networks, and the Internet) must use these resources for academic purposes only. Use of these resources is a privilege, not a right. Inappropriate use can result in revocation or suspension of this privilege.



Equal Access/Opportunity

Polk State College is an equal access, equal opportunity institution committed to excellence through diversity in education. The College complies with all state and federal laws granting rights to applicants for admission to the College. Polk State College is committed to the equitable treatment of all students in a learning environment free of discrimination and harassment. Polk State College’s Equity Officer ensures compliance with federal and state laws prohibiting discrimination and sexual harassment. Students who believe they have been a victim of discrimination or sexual harassment should contact the Polk State College Equity Officer, Ms. Valparisa Baker, at 863-292-3602 or vbaker@polk.edu.



Equal Opportunity For Students With Disabilities

The College complies with the Americans with Disabilities Act and provides equal educational opportunity for qualified individuals. A student with a disability who requires special accommodations or auxiliary aids under The Americans with Disabilities Act (ADA) should contact the Student Services Office on either campus and speak with the Coordinator of Academic Advising.




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