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Mar 29, 2024
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Catalog/Handbook 2018-2019 [ARCHIVED CATALOG]
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MAR 2011 - Principles of Marketing 3 hours Lecture, 3 credits Lower-Division College Credit Prerequisite(s): Requires placement at the college level or satisfaction of developmental education requirements in reading and writing. AA Elective: Yes This course provides a study of the functions, institutions, and methods of marketing goods and services. The curriculum relates marketing to the total economic structure and emphasizes the importance of the consumer as the center of focus. This course constitutes a broad overview of the research, planning, development, organization, and implementation of marketing functions associated with meeting the needs of manufacturers, wholesalers, retailers, industrial and governmental entities, and final consumers.
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