MAR 4802 - Managerial Marketing

3 hours Lecture, 3 credits
Upper-Division College Credit
AA Elective: No
This course provides a study of the marketing information and skills necessary for the successful management of an organization. Students research and discuss marketing concepts, including the development and execution of marketing strategies. The course focuses on formulating a marketing strategy for a variety of enterprises including business-to-business, business-to-government, and public service organizations.

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