Program: AS-25842

The Digital Media Technology Program at Polk State College prepares an individual for a career in video production, graphic design, and web development. During the program, the student engages in hands-on tasks and industry-standard workflows using current technologies and equipment to produce professional results that communicate effectively.

The Video Production Specialization provides a comprehensive curriculum that incorporates story development, screenwriting, production, set lighting, video editing, audio editing, and motion graphics to increase engagement and acquisition of essential video-production skills.

Targeted projects and extensive training allow the student to increase expertise, improve technical skills, and expand soft skills. Additionally, each student develops the ability to collaborate effectively within a team, cope under pressure, communicate professionally, apply important interpersonal skills, and use creative problem solving to exceed the needs of clients and complete projects.

The program offers 24 credits in the Core Curriculum, 18 credits in General Education, and 18 credits in Video Production. To promote a comprehensive media skillset, the Core Curriculum includes courses in digital media concepts, video and audio editing, photography, web development, image creation and editing, interactive design, and publication design. It also features a Capstone Course to develop and expand the individual’s portfolio.

The Digital Media Technology Program provides certificate options for working adults, professionals with degrees, and individuals who wish to gain specific expertise in one or two semesters.

Certain courses in this program require placement at the college level or satisfaction of Developmental Education requirements in reading, writing, and mathematics.

Program Learning Outcomes (PLOs):
Upon successful completion of this program, the graduate is able to:
PLO 1: Plan, produce, and edit professional video products that exhibit good storytelling techniques; incorporate excellent audio and visual imagery; promote appropriate emotional responses; and adhere to industry-standard techniques.
PLO 2: Use industry-standard tools to write screenplays, produce video-based stories, edit audio and video assets, incorporate appropriate animation and typography, use lighting and color to enhance stories, and output professional results for intended audiences using appropriate workflows and standards.
PLO 3: Demonstrate effective collaboration within a multimedia team by integrating shared objectives, essential interpersonal skills, creative problem solving, timely communication, and professional interactions.
PLO 4: Produce end-products that comply with copyright guidelines and relevant laws; show commitment to professional conduct and personal ethos; apply best practices to content rights, privacy, and data security; demonstrate appropriate use of social media; and incorporate principles of inclusion and diversity.