Basic Course Information Catalog 2013-2014 [ARCHIVED CATALOG]
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GRA1206C - Fundamentals of Typography 2 hours Lecture, 1 hour Lab, 3 credit(s)
Lower-Level College Credit
Course Description:
This course provides a survey of the basic concepts and vocabulary of typography with an emphasis on the expressive potential of the letter form. Students explore typographic constructs and principles regarding the organization, stress, and shape of letter forms and the ways they affect the ideas they communicate. Emphasis is placed on the elements and anatomy of type, as well as its expressive, technical, and visual aspects. Other topics include typefaces, size, leading, line length, kerning, headlines, grids, hierarchy, and the overall character in developing creative elements. Readability in type is examined in the development of publications such as ads, books, brochures, web materials, video, animation, identity systems, and posters.
Academic Dean’s Contact InformationLAKELAND DEAN’S OFFICE: LLC 2255 PHONE: (863) 297-1024
WINTER HAVEN DEAN’S OFFICE: WSC 101 PHONE: (863) 297-1020
Polk State College Mission and OutcomesPolk State College is a quality-driven educational institution, providing access to affordable associate and baccalaureate degrees, career certificates, and workforce development programs, delivered by diverse, qualified faculty and staff who are committed to student learning and achievement through the consistent practice of collaboration and focus on excellence. In line with this purpose, Polk State College’s AS programs develop competence in career areas. A primary focus of this course is the development of competencies related to the following program learning outcome(s):
1. Incorporate principles of good design, composition, lighting, interactivity, usability, typography, artistry, creativity, and aesthetic using appropriate tools and techniques to produce pleasing products
2. Develop targeted messages and use industry standard tools to create, manage, and communicate that message using appropriate formats, channels, and messaging techniques
Course Objectives:
The objective of this course is to introduce students to the production standards and creative design possibilities of using text as a primary imaging agent. The successful student will demonstrate both technical proficiency in the programs and an understanding of contemporary design aesthetics. After successfully completing this course the student will be able to:
1. Present a historical perspective of typographic design
2. Discuss the foundations of modern electronic typography
3. Identify the five basic styles of typefaces – old style, transitional, modern, Egyptian, and contemporary
4. Explain classic typefaces and the anatomy of type with its basic elements
5. Define the role of typography in design, including legibility, readability and creativity
6. Explain the three expressive aspects of type design: letterform, layout, and color
7. Define typographic design principles and vocabulary as they relate to composing elements on a page
8. Organize, coordinate and develop visual space with typographic elements in grid systems
9. Use tools, materials and equipment necessary to produce finished layouts with headline and text type
10. Select appropriate typefaces in book design, advertising, and corporate communication
11. Explain design processes involved in executing typographic solutions - seeing, thinking, creating, observing, executing and critiquing
12. Use software as a tool for creative graphic content in typographic design
13. Design visualization processes for typographic images
14. Communicate with clarity and precision
15. Demonstrate use of technology to organize, acquire and convey information
Course Content:
• History of typography
• Type styles and creative uses
• Historic fonts to modern computer type
• Expressive power of type in design
• Font evaluation and critique
• Letterforms
• Type families
• Font measurement
• Legibility
• X-Height
• Kerning
• Leading
• Font aesthetic
• Using typography to communicate effectively
• Typography for various uses: books, advertising, corporate, web, video, print, animation
Textbook and Other RequirementsTextbook information is provided in the course syllabus, at the campus bookstore, and on the campus bookstore website at: www.efollett.com.
The Gordon RuleThis is not a Gordon Rule course.
Student HelpThe professor is available for help during posted hours and by appointment during other non-class hours. Students are encouraged to seek assistance from the professor. To further the educational process, the campus Learning Resources Centers, comprised of the Teaching/Learning and Computing Center (TLCC) and library, are available for student use. Each resource provides qualified staff and up-to-date equipment and facilities to promote students’ academic success. The TLCC provides tutoring services, computing resources, and other instructional support. The library provides information resources, individual and group study space, research assistance, information literacy instruction, and computing resources. Each facility provides free wireless access to the Internet. Polk State College Library and TLCC hours of operation and tutoring schedules are posted at each facility and on the Polk State College website.
Withdrawing From a CourseStudents may officially withdraw from course(s) during any given term, provided they follow the appropriate policy and procedure. Following the conclusion of the Drop/Add Period, a student may officially withdraw without academic penalty from any credit course, provided he or she has submitted the appropriate forms to the Student Services Office no later than the published deadline. The published deadline reflects approximately (but no more than) 70% of the term, based upon the course’s scheduled duration. It is the student’s responsibility to submit these withdrawal forms; failure to do so may result in a grade of F in the course. Under the Forgiveness Policy, a student is allowed only three attempts in any one course: one initial enrollment and two repeats. A student is not allowed to withdraw from a third course attempt. Limited admission programs may have specific guidelines regarding withdrawing from courses that vary from this policy. Please see the student handbook for that program for more information. If a student stops attending class, the grade earned, usually an F, is assigned and posted. Prior to withdrawing from a course, the student should consult with the Financial Aid Office to determine what impact, if any, withdrawal from the course will have on his or her financial aid status. A student cannot use course withdrawal to avoid academic dishonesty penalties. A student who has been penalized for academic dishonesty in a course is not eligible to withdraw from the course.
Repeating a CourseUnder the Forgiveness Policy, a student is allowed only three attempts in any one college credit course: one initial enrollment and two repeats. Under certain circumstances, a student may petition to repeat a credit course beyond the three attempts. Limited admission programs may have specific guidelines regarding repeating courses that vary from this policy. Please see the student handbook for that program for more information. The student should be aware that repeating a course may result in a higher course cost. A course cannot be repeated unless the previously earned grade is a D, F, or W (the Polk State College Catalog provides further details regarding this process). Prior to repeating a course, the student should consult with the Financial Aid Office to determine what impact, if any, repeating the course will have on his or her financial aid status.
Academic DishonestyEach student is responsible for his or her work. It is assumed that each student is honest and will abide by this standard; however, in the event that there is an indication or suspicion of cheating/plagiarism, the situation shall be dealt with in accordance with the published College policy. Copies of this policy are available in the Student Services Office. Students should also refer to the course syllabus for more specific information.
Information Technology Access/Use PolicyAll individuals who employ the information technology resources provided by Polk State College (this includes, but is not limited to, telephones, computers, the Polk State College Local Area and Wide Area Networks, and the Internet) must use these resources for academic purposes only. Use of these resources is a privilege, not a right. Inappropriate use can result in revocation or suspension of this privilege.
Equal Access/OpportunityPolk State College is an equal access, equal opportunity institution committed to excellence through diversity in education. The College complies with all state and federal laws granting rights to applicants for admission to the College. Polk State College is committed to the equitable treatment of all students in a learning environment free of discrimination and harassment. Polk State College’s Equity Officer ensures compliance with federal and state laws prohibiting discrimination and sexual harassment. Students who believe they have been a victim of discrimination or sexual harassment should contact the Polk State College Equity Officer, Ms. Valparisa Baker, at 863-292-3602 or vbaker@polk.edu.
Equal Opportunity For Students With DisabilitiesThe College complies with the Americans with Disabilities Act and provides equal educational opportunity for qualified individuals. A student with a disability who requires special accommodations or auxiliary aids under The Americans with Disabilities Act (ADA) should contact the Student Services Office on either campus and speak with the Coordinator of Academic Advising.
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