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Sep 07, 2024
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Catalog/Handbook 2019-2020 [ARCHIVED CATALOG]
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MKA 2021 - Principles of Selling 3 hours Lecture, 3 credits Lower-Division College Credit Prerequisite(s): Requires placement at the college level or satisfaction of developmental education requirements in reading and writing. AA Elective: Yes In this course, students investigate the principles and problems inherent in personal selling including prospecting, pre-approach, approach, and demonstration, as well as handling objections, and managing the closing and follow-up skills. Students study the proper attitudes and personal characteristics needed for dealing successfully with the public on a business, personal, and professional basis.
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