Sep 22, 2019  
Catalog/Handbook 2019-2020 
    
Catalog/Handbook 2019-2020

MKA 2041 - Principles of Retailing


3 hours Lecture, 3 credits
Lower-Division College Credit
Prerequisite(s): Requires placement at the college level or satisfaction of developmental education requirements in reading and writing.
AA Elective: Yes
This course provides an analysis of the development, present status, and trends of retailing. The course focuses on the major functions of retailing including store organization, policies, planning, personnel, layout, buying, merchandising, pricing, promotion, and control, as well as the special challenges associated with the field of retailing.



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