Dec 02, 2023  
Catalog/Handbook 2019-2020 
Catalog/Handbook 2019-2020 [ARCHIVED CATALOG]

RMI 2701 - Agency Management and Selling Techniques

3 hours Lecture, 3 credits
Lower-Division College Credit
Prerequisite(s): Requires placement at the college level or satisfaction of developmental education requirements in reading and writing.
AA Elective: Yes
This course emphasizes agency management through both macroeconomic and microeconomic principles. Students identify the business and personal attributes needed to manage insurance company and financial institution relationships, while also communicating clearly and ethically with consumers. Students identify and apply the basic skills associated with professional selling while using ethical standards to inform decisions. Students also investigate the principles and problems inherent in personal selling including prospecting and pre-approach, approach, and demonstration techniques, as well as handling objections and managing closing and follow-up skills.

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