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    Polk State College
  Jan 21, 2018
Catalog/Handbook 2017-18

Business Administration (Marketing), AS

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Program: AS-25032

The Associate in Science in Business Administration degree program is designed to prepare students for employment in business occupations with emphasis on specializations in entrepreneurship, healthcare administration, management, insurance, and marketing. This program provides a broad study of business administration principles with a focus on those skills required to find employment in the chosen specialty.

The Marketing specialization prepares student to play a role in developing marketing strategies for an organization. Students develop an understanding of product pricing strategies, product life cycles, consumer behavior and product/business promotion.

Certain courses in this program require placement at the college level or satisfaction of developmental education requirements in reading, writing, and mathematics.

General Education Requirements (17 Credits Required)

Mathematics (One Course)

Health and Wellness (One Course)

Specialization Requirements (10 Credits Required)

Total Program Hours: 60

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