HFT 2500 - Hospitality Marketing

3 hours Lecture, 3 credits
Lower-Division College Credit
Prerequisite(s): HFT 1000
AA Elective: Yes
This course presents marketing principles for promoting hospitality organizations. The curriculum surveys tourism market segments, target markets, and niche markets; explores development of the “four Ps” of the Marketing Mix (i.e., product, price, placement, and promotion); emphasizes the importance of familiarization (FAM) trips in marketing; and reviews budgeting strategies and implementation.

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