HSA 3160 - Healthcare Marketing and Public Relations

3 hours Lecture, 3 credits
Upper-Division College Credit
Prerequisite(s): HSA 3110
AA Elective: Yes
This course provides an examination of the role and function of marketing and public relations in healthcare organizations. Marketing concepts including market research, segmentation, branding, and advertising are reviewed. The fundamentals of public relations are considered, including defining, writing, and presenting information for healthcare organizations, as well as marketing to the public. The course focuses on processes within the healthcare system from an administrative perspective.

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