GRA 1206C - Fundamentals of Typography

2 hours Lecture, 1 hour Lab, 3 credits
Lower-Level College Credit
AA Elective: No
This course provides a survey of the basic concepts and vocabulary of typography with an emphasis on the expressive potential of the letter form. Students explore typographic constructs and principles regarding the organization, stress, and shape of letter forms and the ways they affect the ideas they communicate. Emphasis is placed on the elements and anatomy of type, as well as its expressive, technical, and visual aspects. Other topics include typefaces, size, leading, line length, kerning, headlines, grids, hierarchy, and the overall character in developing creative elements. Readability in type is examined in the development of publications such as ads, books, brochures, web materials, video, animation, identity systems, and posters.

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