Nov 23, 2024  
Catalog/Handbook 2020-21 
    
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Catalog/Handbook 2020-21 [ARCHIVED CATALOG]

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MKA 2511 - Advertising

3 hours Lecture, 3 credits
Lower-Division College Credit
Prerequisite(s): Requires placement at the college level or satisfaction of developmental education requirements in reading and writing.
AA Elective: Yes
This course provides a comprehensive study of the use of promotional strategies and marketing communications to achieve marketing objectives. Emphasis is placed on promotional objectives, product positioning, media selection, budgeting, and measurement of promotional effectiveness. Students develop their own coordinated promotional programs in this course.



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