ENT 2112 - Opportunity Analysis

3 hours Lecture, 3 credits
Lower-Division College Credit
AA Elective: Yes
In this course, the student assesses personal attributes, as well as the skills base, professional talent, and educational and work experiences within an organization that are necessary to create successful business ideas. The student examines the external environment to identify trends and needs in the marketplace for potential business opportunities. Each individual has the opportunity to screen potential business ideas by assessing whether or not these compliment the individual and his or her organization based on an evaluation of its strengths and skills base, as well as the student’s personal, professional, and financial goals. Each student develops initial market feasibility analyses to test concepts through basic market research.

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