HFT 2008 - Hospitality Guest Service and Professionalism

3 hours Lecture, 3 credits
Lower-Division College Credit
AA Elective: Yes
This course assesses important topics related to customer service, as well as the consumer trends influencing the hospitality service sector. Content includes developing and maintaining a service culture, managing service encounters, the importance of market research, building and maintaining customer relationships, providing customer service through the servicescape, and the impact of technology on customer service. Activities enable the participant to evaluate the professional characteristics and responsibilities required of effective guest service interactions.

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