HFT 2734 - Destination Marketing

3 hours Lecture, 3 credits
Lower-Division College Credit
AA Elective: Yes
This course provides a study of the administrative functions of a marketing business or destination-management organization (DMO). The interrelationship among operations, marketing, and finance are analyzed and evaluated. A Directed Experiential Education (DEE) opportunity may be part of this course, based on project availability with a community partner and the student’s eligibility.

Search for Open Classes