MAR 2011 - Principles of Marketing

3 hours Lecture, 3 credits
Lower-Division College Credit
AA Elective: Yes
This course provides a study of the functions, institutions, and methods of marketing goods and services. The curriculum relates marketing to the total economic structure and emphasizes the importance of the consumer as the center of focus. This course constitutes a broad overview of the research, planning, development, organization, and implementation of marketing functions associated with meeting the needs of manufacturers, wholesalers, retailers, industrial and governmental entities, and final consumers.

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