MKA 2021 - Principles of Selling

3 hours Lecture, 3 credits
Lower-Division College Credit
Prerequisites: Placement at the college level or completion of required developmental education courses in reading and writing
AA Elective: Yes
In this course, students investigate the principles and problems inherent in personal selling including prospecting, pre-approach, approach, and demonstration, as well as handling objections, and managing the closing and follow-up skills. Students study the proper attitudes and personal characteristics needed for dealing successfully with the public on a business, personal, and professional basis.

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