Jan 15, 2025  
Catalog/Handbook 2013-14 
    
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Catalog/Handbook 2013-14 [ARCHIVED CATALOG]

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MKA 2041 - Principles of Retailing

3 hours Lecture, 3 credits
Lower-Division College Credit
Prerequisites: Placement at the college level or completion of required developmental education courses in reading and writing
AA Elective: Yes
This course provides an analysis of the development, present status, and trends of retailing. The course focuses on the major functions of retailing including store organization, policies, planning, personnel, layout, buying, merchandising, pricing, promotion, and control, as well as the special challenges associated with the field of retailing.


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