Program: AS-25843

The Digital Media Technology Program at Polk State College provides students with a strong foundation in digital media that empowers them to adapt and respond to changing trends in web technologies, graphic design, and audiovisual communication. This program allows students to engage in practical, hands-on, realistic projects using the latest technologies, software, and equipment to produce cutting-edge projects that communicate effectively and persuasively.

Students in the program gain the digital media skills and techniques necessary for success. The courses offer a comprehensive curriculum that explores artistry, creativity, theories of good design, universal principles, balance, symmetry, lighting, composition, and visual and aesthetic appeal. Students apply communication formats, effective messaging, audiovisual communication, and storytelling to increase interactivity and usability in the interface design, and to address marketing concerns and business principles. Targeted projects and extensive training allow students to increase expertise and improve technical skills for web development, video production, and graphic design. The course curriculum trains participants to work effectively within a team, cope under pressure, communicate well, improve soft skills, and use creative problem solving to exceed the needs of clients or any organization that hires them.

The program offers a 30-credit-hour core and a specialization in graphic design. This specialization offers 15-credit hours of course work designed to produce highly-skilled graduates equipped with the necessary expertise to employ multimedia technologies to create desired products and experiences.

Working adults or professionals who wish to gain specific expertise in one or two semesters should explore the certificate options in digital media.

Students who score below the required levels on state-mandated placement tests in writing, reading, and mathematics must enroll in and complete the appropriate developmental education courses before they enroll in some required program courses.